East India Youth
'Dripping Down' from the Album 'Total Strife Forever'
“Mindblowing” – The Independent on Sunday
“An absolute gem” – The Guardian
"The first masterpiece of 2014 " -The Sunday Times
"A major new British talent is born” - Uncut
"Highly original & full of promise" - NME"
"an ambitious, absorbing debut" - The Fly
"moving, thrilling & brave" – Mojo
‘DRIPPING DOWN’ video directed by Joe Spray:
‘TOTAL STRIFE FOREVER’, East India Youth's album, ranges from ambient passages, through neo-classical episodes and Detroit techno through to effervescent melodic electronic pop songs. It’s an ambitious work and heralds the arrival of a singular new talent. Inspirations along the way included the output of Tim Hecker, Brian Eno, the orchestral/electronic combinations explored on Bjork's 'Homogenic' and continued on Sufjan Stevens' 'Age of Adz' and some more classical pieces in the shape of Shostakovich and Arvo Part.
The album was recorded chiefly at home over the course of the last 3 years, during a time of huge personal transition (and inspiration) for William. The initial central musical theme of 'TOTAL STRIFE FOREVER III' was fairly quickly extended to three other tracks, creating a loose conceptual thread throughout the album. The final pieces of the puzzle came together in a couple of weeks in May 2012, when Will frantically pulled together all of the disparate elements of everything he’d been working on and filled in the gaps in a very quick two weeks of recording. The final song to be completed was 'HEAVEN, HOW LONG' - the centerpiece of the record. The structure and composition being a perfect marriage between the experimental electronic tendencies and the songwriting Will has been honing over the last few years of his life.
Cardiff University's Quench Magazine published a review of East India Youth's album 'TOTAL STRIFE FOREVER' which can be read here.
East India Youth was named One To Watch in 2014 by the University of Bristol's Epigram magazine. Read what they had to say here.
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